ATT Reach

REACH Chicago partners with Jewish day schools across the Chicagoland area so that every child can attend the Jewish day school of their choice. Affiliated with the Associated Talmud Torahs of Chicago, REACH helps schools meet students' academic, social-emotional, and health needs through assessment, consultation, teacher training, and direct services. Working with colleagues at Gecko Designs, I designed REACH's identity: an "R" monogram that folds a pencil into the letterform, paired with a serif wordmark and a warm palette of orange, gold, teal, and navy. The system is shown on business cards, retractable banners, student notebooks, a water bottle, and an event tent.