Case Study

Page Roasting Co

Page Roasting Co. was a coffee roaster in Champaign, Illinois, started in 2017 by roaster Erin Erdman and run out of the Flying Machine Avionics coffee shop. For eight years it kept Champaign-Urbana stocked with locally roasted coffee, until it closed in 2025. I designed the identity: an illustrated portrait of a woman with flowing hair, a sturdy badge wordmark, and rolling line-drawn hills. The system shows up on coffee bags and labels, cups, mugs, T-shirts, and window and hanging signage.

Page Roasting Co

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