Vital Hat Co.

Vital Hat Co. was a headwear startup built around one practical idea: a hat that holds your sunglasses securely, so you can run, bike, hike, or fish without wondering where your shades ended up. The hats launched exclusively through Lids, in stores and online. I worked on the brand's identity, a diamond-shaped mark in deep brown and bright yellow built to sit right on the front of a cap. From there it carried into a brand style guide, a single-page website, and in-store signage and "On Sale Now" graphics for the Lids rollout, including window displays at Lids storefronts.